A few years in the past, at an espresso keep in London a chum of mine advised me about Period Diary, an app she regularly used to keep track of her menstruation cycle. She and her husband have been planning an infant and the Period Diary became their manual to ovulation days and fertile days and so on. She especially appreciated the app as it allowed her to connect with women on the social discussion board to speak about her problems. The app has close to 30 PMS signs and symptoms and 20 moods indexed than can be used to tune one’s symptoms, in addition to monitoring the menstruation cycle, ovulation dates and PMS.
Since then, I even have heard about pretty some duration monitoring and fertility apps. Maya, the period/health monitoring app for ladies, and the winner of the Facebook FbStart Apps of the Year award (2017), proudly displays on its internet site that it has already touched the lives of seven million women worldwide. In fact, there seems to were a rise in Femtech over the years. Femtech (Female generation) is a term applied to a class of software program, diagnostics, merchandise, and offerings that use era to consciousness on and enhance girls’ health.
Recently, on the 3rd of June, on the Apple Worldwide Developers Conference in California, new fitness apps (with Femtech functions) for the Apple watch OS 6 was unveiled. The ‘Cycles’ app will allow female customers to hold a song of and consider key components of their cycle, together with fertility home windows and PMS signs they’re experiencing.
As in line with the Frost & Sullivan 2018 file, Femtech is hailed as the following large phenomenon inside the women’s fitness marketplace. With 50% of the worldwide populace as goal customers and a market capability of $50 billion by way of 2025, clinical diagnostics, bio-prescribed drugs, and clinical device companies must faucet into this marketplace opportunity.
Femtech packages include ordinary ladies’ health troubles, which include reproductive and maternal health, well-known health, which incorporates intellectual fitness, communicable sicknesses, and continual sicknesses.
In India, as is the case globally, the primary regions of a problem for women are less costly healthcare, own family planning and fertility, maternal and baby care, mental fitness, and persistent diseases. Therefore, there may be the sizeable ability for groups to make a mark and grow in this vicinity.
As in keeping with John Paul, the founding father of the fitness app Maya, “Menstrual fitness is the main indicator of overall fitness for women. Issues like Iron deficiency, PCOS, Thyroid, hormonal issues, and so forth. First, display up in duration associated irregularities. The length of the cycle is likewise a crucial indicator of fertility. Particularly in India, the incidence of fitness issues among ladies may be very excessive – For eg. 59% of ladies in India are deficient in iron. Our imaginative and prescient for Maya is to be a smart non-public health assistant for women – starting with tracking vital fitness statistics, getting fitness associated predictions and insights, connecting with expert docs on-line and an e-shop to buy health and wellbeing merchandise.”
Maya, become these days received via SHEROES, a women-most effective social platform (used by over 15 million girls) in an all-stock deal. The platform nurtures interactions, gives help, and possibilities for ladies; to be had in 5 languages, they area excessive importance on accepting as true with and empathy.
According to Sairee Chahal, Founder-CEO of SHEROES, “Reproductive and menstrual health has been a big verbal exchange on the SHEROES app right from the begin. Around 30% of the queries in our fitness network are around durations in well-known, nine.7% especially on PCOS and thirteen% around intellectual fitness. Being capable of submitting anonymously allows women to open up. Acquiring Maya has helped us make stronger the Femtech piece similarly, and we released a period tracker within the SHEROES app some months lower back. Additionally, SHEROES customers get to leverage our chat counseling helpline to talk to our in-residence counselors approximately postpartum melancholy/ menstruation, sexuality, and sexual properly-being.
We need more consciousness round preventive healthcare, and a girls-first Internet that’s secure, applicable and high on empathy, which can be a real catalyst for girls Internet users. Some of the matters taking place often at the SHEROES app are stay chat periods with our in-residence health practitioner and counselors, and knowledge sharing by using healthcare champions who’re specialists in their personal area. We have also visible a steep upward push in peer-to-peer conversations around fitness, growing supportive, excessive-trust online surroundings on SHEROES. “